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驻马店市人民政府办公室关于印发《驻马店市第二届创业创新大赛实施方案》的通知

作者:人事科  发布人:admin  发布时间:2018/6/14   阅读 256

创业(商业)计划书
 
 
公司名称:________________________
公司主营:________________________        
法人代表或业主:________________________
 
 
通讯地址                              
邮政编码                             
电    话                             
传    真                             
电子邮件                             
 
 
 
 
   
一、企业概况…………………………………………………(1)
二、发展规划…………………………………………………(2)
三、创业团队(或个人)情况………………………………(2)
四、市场评估…………………………………………………(3)
五、市场营销计划……………………………………………(5)
六、企业组织结构……………………………………………(7)
七、固定资产…………………………………………………(8)
八、流动资金(月)    ………………………………………(10)
九、销售收入 ……………………………………………… (12)
十、销售收入预测…………………………………………… (13)
十一、销售和成本……………………………………………(14)
十二、销售和成本计划 ………………………………………(15)
十三、现金流量………………………………………………(16)
十四、现金流量计划 …………………………………………(17)
 
 
 
 
 
 


 

一、企业概况:企业概况一般包括以下相关内容:公司注册时间、公司性质;主要产品和业务范围、经营特色、竞争优势;人员技术力量、规模等;公司的发展速度、成绩、荣誉等;销售网络及业绩;售后服务情况等
                                                                   
                                                                   
                                                                   
                                                                    
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
企业类型:                                                
□生产制造        □零售        □批发        □服务        □农业
□新型产业        □传统产业    □其它:__________________________
二、发展规划介绍公司的公司的目标、理念、宗旨、使命、愿景等,以及未来5年的发展规划和策略。
                                                                   
                                                                  
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
三、创业团队(或个人)情况 核心成员的背景信息描述:姓名、年龄、学历、专业、经历等信息描述。                            
                                                                   
                                                                    
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
四、市场评估                                          
1、目标顾客描述 目标顾客细分、评价、选择。
                                                                                                                                         
                                                                                                                                                                                                                                                                                                                                                                                                                        
2、市场容量或本企业预计市场占有率
                                                                   
                                                                                                                                                                                                                                                                                                                                                                                                                        
3、市场容量的变化趋势
                                                                
                                                                                                                                                                                                                                                                                                                                                    
                                                                   
4、优势                                                                                                                              
                                                                                                                                                                                                                                                                    
5、劣势                                                             
                                                                                                                      
6、机会                                                         
                                                                                                                                  
7、威胁                                                             
                                                                                                                                                                                                                                                                    
五、市场营销计划企业过去一年的市场营销策略描述,以及未来一年的市场营销策略描述,描述简明易懂。
                                                                   
                                                                    
                                                                                                                                                                                                           
1、产品

产品或服务
主要特征
 
 
 
 

2、价格

产品或服务
成本价
销售价
竞争对手的价格
 
 
 
 
 
 
 
 

 

折扣销售
 
赊账销售
 

3、地点

地   址
面积(平方米)
租金或建筑成本
 
 
 
 
 
 

4、促销

人员推销
 
成本预测
 
广告
 
成本预测
 
公共关系
 
成本预测
 
营业推广
 
成本预测
 

六、企业组织结构                                      
1、企业的员工(请附企业组织结构图和员工工作描述书)

 
月薪
业主或经理
 
 
 
 
 
 
 

2、企业所需证、照

 
 费用
 
 
 
 

3、企业的法律责任(保险、员工的薪酬、纳税等)

 
费用
 
 
 
 

4、合伙(合作)人与合伙(合作)协议(公司可另附公司章程)

条 款
 

 
 
 
 
出资方式
 
 
 
 
出资数额与期限
 
 
 
 
利润分配和亏损分摊
 
 
 
 
经营分工、权限
和责任
 
 
 
 
合伙人个人
负债的责任
 
 
 
 
协议变更和终止
 
 
 
 
其他条款
 
 
 
 

七、固定资产
1、工具和设备  根据预测的销售量,假设达到100%的生产能力,企业需要购买以下设备。

 
 
 
总费用(元)
 
 
 
 
 
 
 
 
 
 
 
 

 

供应商名称
 
电话或传真
 
 
 
 
 
 

2、交通工具 根据交通及营销活动的需要,拟购置以下交通工具。

 
 
 
总费用(元)
 
 
 
 
 
 
 
 
 
 
 
 

 
 

供应商名称
 
电话或传真
 
 
 
 
 
 

3、办公家具和设备 办公室需要以下设备。

 
 
 
总费用(元)
 
 
 
 
 
 
 
 

 

供应商名称
 
电话或传真
 
 
 
 
 
 

4、固定资产和折旧概要

 
价值(元)
月折旧(元)
工具和设备
 
 
交通工具
 
 
办公家具和设备
 
 
店铺
 
 
厂房
 
 
土地
 
 
 
 
 
 
 
 

八、流动资金(月)
1、原材料和包装

   
 
 
总费用(元)
 
 
 
 
 
 
 
 

 

供应商名称
 
电话或传真
 
 
 
 
 
 

2、其他经营费用

 
费用(元)
  
业主的工资
 
 
雇员工资
 
 
租金
 
 
营销费用
 
 
公用事业费
 
 
维修费
 
 
保险费
 
 
其他
 
 
 
 
 
 
 
 
 
 
 
合  计
 
 

 

附件1、马店市第二届创业创新大赛组委会成员名.doc

附件2、驻马店市第二届创业创新大赛报名表.doc

 

 
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